About Baseline

Our mission is to deliver exceptional generator runtime for customers.

Since 2012, Baseline has provided temporary electric power solutions to the oil and gas and mining industries. Our solutions reduce electric power costs, improve the uptime of critical equipment, and decarbonize customer operations by utilizing raw and refined natural gas fuels to generate electric power on-site. Our top priority is delivering exceptional customer experiences through world-class service and support throughout the life of a project. The success we share with our customers is made possible by deploying the most dependable equipment, implementing advanced technology-enabled solutions, and through the efforts of experienced power professionals that thrive in a culture of safe work practices and continuous improvement.

Our Values

Leadership

Plan Frequently and set goals

Think critically all the time

Accept responsibility for your actions

Reject passivity

Confront conflict with people in a healthy way

Have an attitude of being teachable and open to feedback from managers and peers

Look for ways to serve others on your team

Trust

Earn the trust of others by always speaking truthfully

Communication

Talk to team members and managers frequently; don’t hide

Communicate openly about all problems and issues that arise

Know that what we say and how we say it matters

Responsibility

Own your part

Follow through with all issues and orders

Be on time

Act with urgency for customers and colleagues

Stewardship

Spend company money prudently

Spend your time at work prudently

Practice a high level of care for all company-owned property

Excellence

Have high standards of quality in workmanship and appearance

Act and speak professionally with colleagues and customers

Problem solve all the way through completion; do not quit

Use all technology and resources available to you

Safety

Think smart in all situations

Seek training and ask for help if you are unsure about a safety issue

Don’t take unnecessary risks

In Our Own Words

Meet Our Team

Graham Radler

President & CEO

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Graham Radler

President & CEO

As the chief steward of our vision, Graham maintains our focus on delivering exceptional generator runtime for our customers in support of achieving Baseline’s short and long-term business objectives. To meet our goals, he has nurtured a culture that is based on high trust, transparency, performance, hard work, and a passion for power generation.

Graham’s impact on customers is realized through their trust in our organization, brand, and people developed over the course of a decade of consistent execution as a temporary utility or long-term power partner. The service that Baseline delivers is second-to-none in terms of criticality, and we are honored that our customers consistently choose Baseline to meet their electric power needs.

In addition to his work at Baseline, Graham’s fifteen-year career spans working on offshore oil platforms in the Gulf of Mexico, crunching numbers and making corporate buyout presentations on Wall Street, and assisting with the startup of a water well ministry in South Sudan to serve those in extreme need. He was a 2019 Ernst and Young Entrepreneur of the Year nominee, highlighting the rapid success of Baseline that he attributes to faithful and hardworking team members.

Also attributable to Baseline’s success is the strong and unified Board and ownership group that is truly first-class. Through their shared leadership and our management team’s ability to execute, Baseline has distinguished itself as a top-tier service company in our peer group that continues to innovate with new platforms and technology-focused electric power solutions.

Graham completed his undergrad at Southern Methodist University and earned his MBA from Texas Christian University, following up with a Graduate Certificate in Finance from SMU. His education in the oilfield services school of hard knocks is ongoing.

Joe Soto

Executive VP

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Joe Soto

Executive VP

As the leader of operational strategy for Baseline, Joe ensures our team is the best equipped and most prepared generator rental group across any industry. His guidance to our teams is evident in their ability to continually solve any temporary electric power generation issue quickly and safely, as they consistently deliver on our mission of providing exceptional generator runtime and continually exceed customer expectations.

Joe brings a wealth of leadership and team development experience to Baseline with over twenty-five years in engineering, manufacturing, logistics, and customer service across several industries. His business involvement and leadership efforts include building business segments; major chemical plant turnarounds; automation development; merger integrations; and creating winning business development strategies.

Joe has a degree in Chemical Engineering from Texas A&M University and has committed his career to continuous growth and the growth of others.

Mark McCaghren

VP, Finance & Accounting

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Mark McCaghren

VP, Finance & Accountiong

As the finance and accounting leader at Baseline, Mark’s impact is felt throughout the organization, from human resources and sales to procurement and operations. He ensures that each team member understands and acts thoughtfully towards achieving the company’s financial goals while maintaining Baseline’s status as a top-tier electric power provider.

Mark plays a significant role in advancing Baseline’s in-house financial and accounting capabilities. In Baseline’s continuous improvement environment, he designs and reconfigures processes that improve our reporting and forecasting abilities along with supporting team member growth and keeping everyone aligned on clear goals. Notably, Mark led the effort to close a major credit facility for Baseline in January of 2020 and played a key role in the multi-phase implementation of a new company-wide ERP system.

Mark is a Certified Public Accountant, serves on the board of the Council of Petroleum Accountants Society, is a member of several other professional organizations, and holds a BBA in Accounting and an MBA from Texas A&M University-Commerce.

Daniel Cook

VP, Sales & Marketing

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Daniel Cook

VP, Sales & Marketing

Dan leads a proactive sales and marketing team by blending organizational structure, process, and account responsiveness to deliver exceptional generator rental customer experiences. He empowers each team member to remain focused on the customer with ample tools and support while driving revenue-generating activities across the company and balancing short-term goals with Baseline’s long-term revenue objectives.

Further enhancing Baseline’s nimble and dynamic sales culture, Dan’s sixteen years of experience in construction and industrial rental markets spanning coast to coast brings the team insightful sales leadership on how to remain aligned with evolving customer expectations and implement strategies to thrive in challenging market conditions.

Prior to Baseline, Dan spent over a decade working across multiple divisions for a global equipment rental company serving construction and industrial markets. He also holds a bachelor’s degree in Construction Management from Louisiana State University.

Ty Nelson

Head of People

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Ty Nelson

Head of People

From recruitment to retirement, Ty ensures that Baseline employees are properly supported to maximize their potential, raise the bar for themselves and others, and carry out Baseline’s mission with excellence.

Since 2016, Ty has been integral to Baseline’s growth through sourcing top-tier technical talent that aligns with Baseline’s core values. Every day he works with the goal of creating teams and an environment in which our people can thrive together. His diligent efforts have enabled the company to dramatically increase employee retention, invest more heavily in training, and expand our services to more regions and a greater number of customers.

Ty is a graduate of Northern Arizona University with a Bachelor’s in Accounting.

Rene Flores

Director of HSE

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Rene Flores

Director of HSE

As the leader of HSE, Rene ensures that we are meeting company goals and exceeding industry standards for the health, safety, and environment of Baseline employees, our customers, and the communities we operate in. Through the rigorous development of policies, procedures, programs, and training we continuously lower risk for our employees and reduce exposure to our customers.

Rene has measurably improved Baseline’s overall safety profile and instituted measures that enable our employees to work confidently with the proper training and equipment. One such implementation, the first in our industry peer group, is the mandated use of arc flash personal protective equipment that meets or exceeds NFPA 70E PPE Category 2 ratings.

Prior to Baseline, Rene served in various HSE capacities for a major energy services company in roles that included managing the HSE program; overseeing employee safety training, including the Rig Operator Certification program; customer compliance; and assisting in the digital transformation of HSE materials across the organization.

Rene is a Certified Safety Professional and a graduate of Rice University.

Our Future

Becoming the premier provider of power generation services in North America is not an easy path, but one we are well-equipped to navigate. At Baseline, staying on mission and delivering for the customer is our driving force. When we began this journey in 2012, the market was almost exclusively powered by diesel. Baseline’s vision and execution has significantly contributed towards today’s reality where temporary electric power generation in oil and gas and mining is primarily fueled by natural gas. However, there is plenty of green space ahead as many other industrial end markets continue to use outdated, dirty, and less reliable systems.

The world is in the midst of a major energy transition and the technologies and systems developed around natural gas as a primary fuel source will play an ever-increasing role in achieving net-zero emissions goals. Baseline is committed to remaining at the forefront of this transition using a technology-enabled and customer-centric approach.

People

We develop and continually refine systems that enable us to achieve ever-increasing levels of efficiency and growth while operating safely and responsibly.

People

Our expectations for ourselves and our team members are high. We hire, train, promote, and reward based on technical ability, cultural fit, and performance.

Process

We develop and continually refine systems that enable us to achieve ever-increasing levels of efficiency and growth while operating safely and responsibly.

Technology

We adopt and develop technology that enables a step-change in our capabilities and allows us to provide a differentiated offering to our customers.

Our Past

2020
2019
2018
2017
2016
2015
2014
2013
2012
2020
  • Baseline resiliency and operational execution allow the company to successfully navigate and remain a top-performing temporary power provider through the Covid-19 induced market downtown
  • Baseline launches a dedicated Automation and Control Room Team to remotely monitor real-time generator information through a cloud-based telemetry system, significantly enhancing the customer experience
  • Baseline begins offering natural gas generator rental services to commercial and industrial customers
  • Service territory for the Permian Basin expanded with additional facility in Midland (Baseline now has three total facilities in Permian Basin: Midland, Monahans, Carlsbad)
2019
  • Baseline acquires and successfully integrates the fleet of a competing South Texas NG power generation rental business, adding additional high quality fleet and customers
  • Baseline executes and integrates a sale-leaseback transaction for NG power generation equipment with a large oil and gas operator, adding additional high quality fleet
  • Baseline launches a Research and Development team focused on product development and technology integration
  • Baseline founder and CEO, Graham Radler, nominated as 2019 Ernest and Young Entrepreneur of the Year (Southwest Region) for Natural Resources category
2018
  • Operations expand to the DJ Basin with a new facility and team
  • Baseline achieves continued strong growth along with enhanced operational execution
  • Baseline launches a dedicated technical training and development program for field service technicians
2017
  • Service territory for the Permian Basin expanded with new facility and expanded team in New Mexico
  • Baseline completes the acquisition and integration of a small diesel fleet, adding high quality assets to the fleet and offering expanded capabilities to customers
2016
  • Baseline successfully operates its first large-scale, engineered natural gas microgrid at over 10 MW (10,000 kW) in size for a Permian customer
  • Baseline raises additional capital with a minority growth equity partner
  • Baseline opens a Central Repair Facility to handle all major generator repairs internally
2015
  • Operations expand to the Eagle Ford with a new facility and expanded team in South Texas
  • Baseline relocates Permian facilities to Monahans with expanded team and facility
2014
  • Baseline begins providing service to the Permian Basin with operations based out of Pecos
  • Baseline develops a proprietary H2S treating system to sweeten sour gas and create new avenues to use wellhead gas to power NG generators
  • Baseline raises equity with an early stage minority equity partner; adds new credit facility to help grow fleet
2013
  • Baseline opens a facility and hires a team in northern Oklahoma to service oil and gas operators in the Mississippi Lime, Scoop, and Stack plays in the Mid-Continent
2012
  • Baseline Energy Services, LP founded by Graham Radler as a reliable and affordable provider of temporary power generation services to oil and gas operators in North America