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Graham Radler

President & CEO

As the chief steward of our vision, Graham maintains our focus on delivering exceptional generator runtime for our customers in support of achieving Baseline’s short and long-term business objectives. To meet our goals, he has nurtured a culture that is based on high trust, transparency, performance, hard work, and a passion for power generation.

Graham’s impact on customers is realized through their trust in our organization, brand, and people developed over the course of a decade of consistent execution as a temporary utility or long-term power partner. The service that Baseline delivers is second-to-none in terms of criticality, and we are honored that our customers consistently choose Baseline to meet their electric power needs.

In addition to his work at Baseline, Graham’s fifteen-year career spans working on offshore oil platforms in the Gulf of Mexico, crunching numbers and making corporate buyout presentations on Wall Street, and assisting with the startup of a water well ministry in South Sudan to serve those in extreme need. He was a 2019 Ernst and Young Entrepreneur of the Year nominee, highlighting the rapid success of Baseline that he attributes to faithful and hardworking team members.

Also attributable to Baseline’s success is the strong and unified Board and ownership group that is truly first-class. Through their shared leadership and our management team’s ability to execute, Baseline has distinguished itself as a top-tier service company in our peer group that continues to innovate with new platforms and technology-focused electric power solutions.

Graham completed his undergrad at Southern Methodist University and earned his MBA from Texas Christian University, following up with a Graduate Certificate in Finance from SMU. His education in the oilfield services school of hard knocks is ongoing.

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Mark McCaghren

VP, Finance & Accountiong

As the finance and accounting leader at Baseline, Mark’s impact is felt throughout the organization, from human resources and sales to procurement and operations. He ensures that each team member understands and acts thoughtfully towards achieving the company’s financial goals while maintaining Baseline’s status as a top-tier electric power provider.

Mark plays a significant role in advancing Baseline’s in-house financial and accounting capabilities. In Baseline’s continuous improvement environment, he designs and reconfigures processes that improve our reporting and forecasting abilities along with supporting team member growth and keeping everyone aligned on clear goals. Notably, Mark led the effort to close a major credit facility for Baseline in January of 2020 and played a key role in the multi-phase implementation of a new company-wide ERP system.

Mark is a Certified Public Accountant, serves on the board of the Council of Petroleum Accountants Society, is a member of several other professional organizations, and holds a BBA in Accounting and an MBA from Texas A&M University-Commerce.

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Daniel Cook

VP, Corporate Operations & Advancement

Dan joined Baseline in early 2020 as VP of Sales and Marketing. In that role, Dan proved to be an exemplary leader helping to successfully guide Baseline through one of the most turbulent markets in recent history. As of March 2022, Dan has shifted into a new role as VP of Corporate Operations & Advancement where his experience and diverse skillset continues to support the growth of Baseline in a broader context.

In his current role, Dan provides leadership and guidance across the company with his focus encompassing HSE, Baseline Telematics Solution, Fleet Maintenance, and Marketing; all of which provide critical services within the company and support for Baseline’s customers. Dan continues to work on strategic initiatives including new ventures as well as serving on our Senior Leadership Team.

Prior to Baseline, Dan spent sixteen years working across multiple divisions for a global equipment rental company serving construction and industrial markets spanning coast to coast. He earned a bachelor’s degree in Construction Management from Louisiana State University.

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Josh Mueggenborg

Director of Business Development

An infectiously positive attitude and a commitment to delivering the optimal solution for the customer has powered Josh’s success throughout his fourteen years of selling in the oil and gas industry. His ability to always show up with an unmatched level of enthusiasm and dedication to make it right propels the entire Baseline team forward and generates lifelong customers.

Prior to his time at Baseline, Josh served as the Vice President of Energy for a major fuel and lubricant solutions provider, leading a team of over forty sales representatives generating over a billion dollars in annual revenue. Josh’s experience and relationships span the entire continental U.S., and he has successfully navigated several market downturns, mergers, and acquisitions in positions of leadership.

Guided by his values of Faith, Family, and Hard Work, (in that order) Josh leads an exemplary life. He enjoys spending quality time with his wife and three children, golfing, hunting, and giving back to his personal and professional communities through participation in industry organizations, fundraising events, and knowledge sharing.

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Rene Flores

Director of HSE

As the leader of HSE, Rene ensures that we are meeting company goals and exceeding industry standards for the health, safety, and environment of Baseline employees, our customers, and the communities we operate in. Through the rigorous development of policies, procedures, programs, and training we continuously lower risk for our employees and reduce exposure to our customers.

Rene has measurably improved Baseline’s overall safety profile and instituted measures that enable our employees to work confidently with the proper training and equipment. One such implementation, the first in our industry peer group, is the mandated use of arc flash personal protective equipment that meets or exceeds NFPA 70E PPE Category 2 ratings.

Prior to Baseline, Rene served in various HSE capacities for a major energy services company in roles that included managing the HSE program; overseeing employee safety training, including the Rig Operator Certification program; customer compliance; and assisting in the digital transformation of HSE materials across the organization.

Rene is a Certified Safety Professional and a graduate of Rice University.

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Tracy Smith

Director of Human Resources

As a trusted business leader, Tracy ensures that Baseline employees are properly supported to maximize their potential by collaborating with teams on strategic initiatives in support of organizational success such as talent planning, organizational development, performance management, benefits and compensation, and employee relations.

Tracy’s commitment to excellence and drive for continuous improvement spans over a decade and across the full array of human resource responsibilities with companies in the aerospace and oil and gas industries. She has successfully developed employee compensation plans, recruited top talent, spearheaded performance management system improvements, and implemented modern HRIS technology to improve business decisions.

Tracy earned her master’s degree from Louisiana State University in Leadership and Human Resource Development and is also certified as a senior-level HR professional through HRCI. She is an avid supporter and volunteer of multiple organizations focused on support for children, humanitarian efforts, education, and the environment.